Thursday, July 28, 2011

Cara Melangsingkan Alexa Cepat

Menggunakan metode ini untuk menurunkan alexa rank website Anda tidak akan memiliki mempengaruhi lalu lintas situs Web Anda. Saya tidak menyarankan melakukan hal ini tapi yang saya untuk memberitahu Anda apa yang harus dilakukan dengan website Anda.

- Tambahkan kode redirect ke posting forum yang Anda buat. - Ketika Anda mengirim posting ke situs social bookmark menggunakan kode redirect. - Menulis artikel dan mengirimkannya ke direktori artikel dengan kode redirect dalam kotak sumber daya. ... Dan seterusnya.
3. Sekarang jika Anda ingin mengisi turbo Anda turun peringkat Alexa ada beberapa cara untuk melakukan ini.
2. Cari 3 link diklik yang paling di website Anda dan tongkat ini kode dalam HTML Anda untuk setiap link. Contoh: Sekarang setiap kali seseorang mengklik link yang Anda alexa rank akan mendorong lebih rendah. Jangan gila menambahkan kode ini ke semua link halaman internal Anda karena Anda akan mendongkrak diindeks halaman Anda sebuah sebagainya.
1. Pergi ke Alexa dan men-download tool bar jelek mereka. Sekarang download dan menginstal Sparky alat bar baik pada browser Firefox Anda.
Alexa menyebalkan dan tidak mempengaruhi kinerja situs Anda, tetapi beberapa orang menyukai untuk memiliki peringkat Alexa rendah - jadi di sini adalah bagaimana Anda melakukannya.

4. Jika Anda mau neggunakan cara yang lebih cepat dapat menggunakan entrecard, baca selengkapnya di bagaimana menurunkan Alexa dengan entrecard.

Pada kenyataannya ini benar benar membuang buang besar waktu kecuali anda menjual link pada website anda melalui layanan yang menggunakan Alexa untuk menentukan berapa banyak anda dapat mengisi

Monday, July 25, 2011

How to Use SEO Wisely for Long-term Profits

By now, we have all read about the basics of search engine optimization.  But despite knowing all the best practices, only a very few of us practice them.  I know this because shamefully, it was only recently I realized that most of my content isn’t search engine optimized.

This doesn’t make sense: you work hard using social media to get the word out about your glorious new post and are dying to see your Twitter stream blow up with your content.  That’s great and all, but why not optimize your work for the search engines and receive consistent, targeted traffic every day?

See, it’s the year 2011 and having grown up in an age where the Internet has morphed into a powerful tool, we use it for far more than stalking people on Facebook; I personally use the Internet for online shopping, restaurant reviews, dentist reviews (not kidding!), product reviews, checking out bands, downloading music… I could go on forever.  Whoever has their sites ranking in the top few related results is (potentially) raking in a lot of targeted traffic and money. This could be you.

If you have a blog online, the bottom line is you need to reach targeted audience.  You need to draw in new visitors on a constant basis to expand your online domain.

Shucks, Pa! How can I reach my target audience?!

With a few more simple but smart moves, you can really get a nice amount of new visitors on a monthly basis.

Hopefully, you know what type of audience you are trying to reach.  To reach your audience, a big part of what we, SEO practitioners, do is called keyword research.  You can use a free tool like the Google Keyword Tool to decide what keywords are worth your time.

For a solid year, I have been relying a little bit on keyword research and more so on social media (thanks to Twitter and my fellow network) to drive traffic to my site.

The main keyword that I have been trying to rank my blog for receives a nice 9000-10,000 hits a month.  Nice big fish, right?  Only problem is, it can take a while to rank for competitive keyphrases.  However, something pretty cool happened in the process of trying to aim for the main keyphrase: I now rank for another keyphrase that receives about 2000 searches a month globally.

Thanks to ranking for this “smallish” keyphrase, I get new visitors consistently every day.  Without having to do any extra work!

What does an extra 50-100 visitors a day mean for you?  Could this result in extra subscribers to your email list, affiliate sales down the line, new loyal readers?

Start with your blog posts

Even though you have a main keyword you want your blog to rank for, you should take a look at your past posts. Do you have any posts that review a product or shed light on a sub-topic?

For product keywords, you can easily optimize your post to rank for “product name”, “product review” type of keywords.  Even if these terms receive a low number of searches a month, you can earn a few affiliate sales because these are known as buyer keywords. People use such keywords to make up their minds about purchasing the products by looking up reviews; if everything checks out, they are ready to buy the product or service.  You want your link to be the one they click through to make that product or service purchase!

Move onto sub-topics

As for a sub-topic, again conduct some research using the Google Keyword Tool.  Just because you want your blog to rank for “vegetable gardening” [5400 searches globally] doesn’t mean you can’t have a post that ranks for “grow tomatoes” [1300 searches globally].  You can surely see that people who are interested in growing their own tomatoes would most likely also be interested in vegetable gardening.

Better yet, if you do proper keyword research, you can end up with a keyword pyramid which can help you dominate your competitive keyphrases a lot easier.

Since my blog is well over the year mark, I have made a list of five posts (and keyphrases) that I’d like to rank.  This may take me a couple of months but it ensures the survival of my blog.  I have already begun my SEO efforts on this post: Why Blog Blueprint Rocks For Your Backlinking Campaign—The Most Important Words You’ll Read Today.

About a month ago, this blog post didn’t rank in the top 1000 search results in Google.  Thanks to an awesome gig on Fiverr, it ranks #23 in Google now and I will keep up my backlinking efforts until I see it ranking in top three in Google search results.

If we take a look at my keyword research, you may think that ranking for this post isn’t even worth my efforts:

But that’s where you’re wrong! Not only is the competition for these keywords low but ranking this post in conjunction with a few other posts for the appropriate keywords will result in new, steady traffic.

Take action NOW

Which two or three posts can you rank with some on-page and off-page optimization?  Doing keyword research for these posts and hiring someone on Fiverr should take less than an hour.  The purpose here is to leverage your existing content using search engine optimization to get new visitors.

Ranking your post or website can take a nice amount of work and time.  It takes patience and endurance, kind of like a ninja. Seriously!

The first step in getting your site to rank is to conduct search engine optimization on the post.  If you are using WordPress for your blog, then hopefully you are using the All-In-One-SEO Pack for on-page optimization.  If you’re not, then you have some work to do.  This plug-in makes it super easy to fill in tags, description and title of your post (as in filling in the meta tags specifically for the post) for the search engines:

Next, you need your post to receive some backlinks.  If you have a powerful network, you can ask your friends to link to you (yeah right!)  For blogs with a small readership, this won’t come so easily.
If not, you can take matters into your own hands.  You can create social bookmarking links, article links, web 2.0 links or a nice link wheel.  You can take it a step further and use Fiverr to get your backlinking done.

However, don’t expect results overnight.  Rarely does this happen.
By ranking three of your posts for search terms that receive 1000 searches each, you have potentially added 1500-2500 new visitors every month.  For small blogs, this number of visitors a month is a lifeline.  Once the work is done, you will reap the benefits for months and years to come.  Even Darren dedicates time to search engine optimizing his posts once a month, only on a much bigger scale.  But you can start small and build your way up.

Why SEO is your friend

Most people new to search engine optimization give up before they see any results which is a shame because it can sustain your blog and your business.

Advertising takes money.  Search engine rankings can take time.  However, I’m a fan of SEO and ranking your website because it’s a low cost solution as long as you don’t mind putting in consistent effort and have time.

Within one month’s time, I’d love to share with you how my blog post is faring in the search engines.  Why not throw in the gauntlet?  What post(s) will you be working on ranking in Google?  Please let me know in the comments section.

Moon Hussain loves utilizing search engine optimization to fuel her so-called passive income experiments blog.  Check out her free report, To the Moon & Back: Honest Guide to Building Successful Passive Income Businesses Online in which she discusses all that she’s learned in a year.

Source: Problogger

21 Tactics to Increase Blog Traffic

A considerable portion of my consulting time has recently revolved around the optimization of corporate blogs (or the addition of blogs to revamped sites). As usual, I find a pattern emerging in the strategies that need attention and the pitfalls that must be avoided. So, rather than charging $400 an hour to give advice on the subject, I thought it would be valuable to share many of the most common pieces of advice here on the blog (business part of Rand fights with open source Rand, but loses, as usual).
  1. Choose the Right Blog Software (or Custom Build)
    The right blog CMS makes a big difference. If you want to set yourself apart, I recommend creating a custom blog solution - one that can be completely customized to your users. In most cases, WordPress, Blogger, MovableType or Typepad will suffice, but building from scratch allows you to be very creative with functionality and formatting. The best CMS is something that's easy for the writer(s) to use and brings together the features that allow the blog to flourish. Think about how you want comments, archiving, sub-pages, categorization, multiple feeds and user accounts to operate in order to narrow down your choices. OpenSourceCMS is a very good tool to help you select a software if you go that route.
  2. Host Your Blog Directly on Your Domain
    Hosting your blog on a different domain from your primary site is one of the worst mistakes you can make. A blog on your domain can attract links, attention, publicity, trust and search rankings - by keeping the blog on a separate domain, you shoot yourself in the foot. From worst to best, your options are - Hosted (on a solution like Blogspot or Wordpress), on a unique domain (at least you can 301 it in the future), on a subdomain (these can be treated as unique from the primary domain by the engines) and as a sub-section of the primary domain (in a subfolder or page - this is the best solution).
  3. Write Title Tags with Two Audiences in Mind
    First and foremost, you're writing a title tag for the people who will visit your site or have a subscription to your feed. Title tags that are short, snappy, on-topic and catchy are imperative. You also want to think about search engines when you title your posts, since the engines can help to drive traffic to your blog. A great way to do this is to write the post and the title first, then run a few searches at Overture, WordTracker & KeywordDiscovery to see if there is a phrasing or ordering that can better help you to target "searched for" terms.
  4. Participate at Related Forums & BlogsWhatever industry or niche you're in, there are bloggers, forums and an online community that's already active. Depending on the specificity of your focus, you may need to think one or two levels broader than your own content to find a large community, but with the size of the participatory web today, even the highly specialized content areas receive attention. A great way to find out who these people are is to use Technorati to conduct searches, then sort by number of links (authority). tags are also very useful in this process, as are straight searches at the engines ('s blog search in particular is of very good quality).
  5. Tag Your Content
    Technorati is the first place that you should be tagging posts. I actually recommend having the tags right on your page, pointing to the Technorati searches that you're targeting. There are other good places to ping - and Flickr being the two most obvious (the only other one is Blogmarks, which is much smaller). Tagging content can also be valuable to help give you a "bump" towards getting traffic from big sites like Reddit, Digg & StumbleUpon (which requires that you download the toolbar, but trust me - it's worth it). You DO NOT want to submit every post to these sites, but that one out of twenty (see tactic #18) is worth your while.
  6. Launch Without Comments (and Add Them Later)There's something sad about a blog with 0 comments on every post. It feels dead, empty and unpopular. Luckily, there's an easy solution - don't offer the ability to post comments on the blog and no one will know that you only get 20 uniques a day. Once you're upwards of 100 RSS subscribers and/or 750 unique visitors per day, you can open up the comments and see light activity. Comments are often how tech-savvy new visitors judge the popularity of a site (and thus, its worth), so play to your strengths and keep your obscurity private.
  7. Don't Jump on the Bandwagon
    Some memes are worthy of being talked about by every blogger in the space, but most aren't. Just because there's huge news in your industry or niche DOES NOT mean you need to be covering it, or even mentioning it (though it can be valuable to link to it as an aside, just to integrate a shared experience into your unique content). Many of the best blogs online DO talk about the big trends - this is because they're already popular, established and are counted on to be a source of news for the community. If you're launching a new blog, you need to show people in your space that you can offer something unique, different and valuable - not just the same story from your point of view. This is less important in spaces where there are very few bloggers and little online coverage and much more in spaces that are overwhelmed with blogs (like search, or anything else tech-related).
  8. Link Intelligently
    When you link out in your blog posts, use convention where applicable and creativity when warranted, but be aware of how the links you serve are part of the content you provide. Not every issue you discuss or site you mention needs a link, but there's a fine line between overlinking and underlinking. The best advice I can give is to think of the post from the standpoint of a relatively uninformed reader. If you mention Wikipedia, everyone is familiar and no link is required. If you mention a specific page at Wikipedia, a link is necessary and important. Also, be aware that quoting other bloggers or online sources (or even discussing their ideas) without linking to them is considered bad etiquette and can earn you scorn that could cost you links from those sources in the future. It's almost always better to be over-generous with links than under-generous. And link condoms? Only use them when you're linking to something you find truly distasteful or have serious apprehension about.
  9. Invite Guest Bloggers
    Asking a well known personality in your niche to contribute a short blog on their subject of expertise is a great way to grow the value and reach of your blog. You not only flatter the person by acknowledging their celebrity, you nearly guarantee yourself a link or at least an association with a brand that can earn you readers. Just be sure that you really are getting a quality post from someone that's as close to universally popular and admired as possible (unless you want to start playing the drama linkbait game, which I personally abhor). If you're already somewhat popular, it can often be valuable to look outside your space and bring in guest authors who have a very unique angle or subject matter to help spice up your focus. One note about guest bloggers - make sure they agree to have their work edited by you before it's posted. A disagreement on this subject after the fact can have negative ramifications.
  10. Eschew Advertising (Until You're Popular)
    I hate AdSense on blogs. Usually, I ignore it, but I also cast a sharp eye towards the quality of the posts and professionalism of the content when I see AdSense. That's not to say that contextual advertising can't work well in some blogs, but it needs to be well integrated into the design and layout to help defer criticism. Don't get me wrong - it's unfair to judge a blog by its cover (or, in this case, its ads), but spend a lot of time surfing blogs and you'll have the same impression - low quality blogs run AdSense and many high quality ones don't. I always recommend that whether personal or professional, you wait until your blog has achieved a level of success before you start advertising. Ads, whether they're sponsorships, banners, contextual or other, tend to have a direct, negative impact on the number of readers who subscribe, add to favorites and link - you definitely don't want that limitation while you're still trying to get established.
  11. Go Beyond Text in Your Posts
    Blogs that contain nothing but line after line of text are more difficult to read and less consistently interesting than those that offer images, interactive elements, the occasional multimedia content and some clever charts & graphs. Even if you're having a tough time with non-text content, think about how you can format the text using blockquotes, indentation, bullet points, etc. to create a more visually appealing and digestible block of content.
  12. Cover Topics that Need Attention
    In every niche, there are certain topics and questions that are frequently asked or pondered, but rarely have definitive answers. While this recommendation applies to nearly every content-based site, it's particularly easy to leverage with a blog. If everyone in the online Nascar forums is wondering about the components and cost of an average Nascar vehicle - give it to them. If the online stock trading industry is rife with questions about the best performing stocks after a terrorist threat, your path is clear. Spend the time and effort to research, document and deliver and you're virtually guaranteed link-worthy content that will attract new visitors and subscribers.
  13. Pay Attention to Your Analytics
    Visitor tracking software can tell you which posts your audience likes best, which ones don't get viewed and how the search engines are delivering traffic. Use these clues to react and improve your strategies. Feedburner is great for RSS and I'm a personal fan of Indextools. Consider adding action tracking to your blog, so you can see what sources of traffic are bringing the best quality visitors (in terms of time spent on the site, # of page views, etc). I particularly like having the "register" link tagged for analytics so I can see what percentage of visitors from each source is interested enough to want to leave a comment or create an account.
  14. Use a Human Voice
    Charisma is a valuable quality, both online and off. Through a blog, it's most often judged by the voice you present to your users. People like empathy, compassion, authority and honesty. Keep these in the forefront of your mind when writing and you'll be in a good position to succeed. It's also critical that you maintain a level of humility in your blogging and stick to your roots. When users start to feel that a blog is taking itself too seriously or losing the characteristics that made it unique, they start to seek new places for content. We've certainly made mistakes (even recently) that have cost us some fans - be cautious to control not only what you say, but how you say it. Lastly - if there's a hot button issue that has you posting emotionally, temper it by letting the post sit in draft mode for an hour or two, re-reading it and considering any revisions. With the advent of feeds, once you publish, there's no going back.
  15. Archive Effectively
    The best archives are carefully organized into subjects and date ranges. For search traffic (particularly long tail terms), it can be best to offer the full content of every post in a category on the archive pages, but from a usability standpoint, just linking to each post is far better (possibly with a very short snippet). Balance these two issues and make the decision based on your goals. A last note on archiving - pagination in blogging can be harmful to search traffic, rather than beneficial (as you provide constantly changing, duplicate content pages). Pagination is great for users who scroll to the bottom and want to see more, though, so consider putting a "noindex" in the meta tag or in the robots.txt file to keep spiders where they belong - in the well-organized archive system.
  16. Implement Smart URLs
    The best URL structure for blogs is, in my opinion, as short as possible while still containing enough information to make an educated guess about the content you'll find on the page. I don't like the 10 hyphen, lengthy blog titles that are the byproduct of many CMS plugins, but they are certainly better than any dynamic parameters in the URL. Yes - I know I'm not walking the talk here, and hopefully it's something we can fix in the near future. To those who say that one dynamic parameter in the URL doesn't hurt, I'd take issue - just re-writing a ?ID=450 to /450 has improved search traffic considerably on several blogs we've worked with.
  17. Reveal as Much as Possible
    The blogosphere is in love with the idea of an open source world on the web. Sharing vast stores of what might ordinarily be considered private information is the rule, rather than the exception. If you can offer content that's usually private - trade secrets, pricing, contract issues, and even the occasional harmless rumor, your blog can benefit. Make a decision about what's off-limits and how far you can go and then push right up to that limit in order to see the best possible effects. Your community will reward you with links and traffic.
  18. Only One Post in Twenty Can Be Linkbait
    Not every post is worthy of making it to the top of Digg, or even a mention at some other blogs in your space. Trying to over-market every post you write will result in pushback and ultimately lead to negative opinions about your efforts. The less popular your blog is, the harder it will be to build excitement around a post, but the process of linkbait has always been trial and error - build, test, refine and re-build. Keep creating great ideas and bolstering them with lots of solid, everyday content and you'll eventually be big enough to where one out of every 20-40 posts really does become linkbait.
  19. Make Effective Use of High Traffic DaysIf you do have linkbait, whether by design or by accident, make sure to capitalize. When you hit the front page of Digg, Reddit, Boing Boing, or, on a smaller scale, attract a couple hundred visitors from a bigger blog or site in your space, you need to put your best foot forward. Make sure to follow up on a high traffic time period with 2-3 high quality posts that show off your skills as a writer, your depth of understanding and let visitors know that this is content they should be sticking around to see more of. Nothing kills the potential linkbait "bump" faster than a blog whose content doesn't update for 48 hours after they've received a huge influx of visitors.
  20. Create Expectations and Fulfill Them
    When you're writing for your audience, your content focus, post timing and areas of interest will all become associated with your personal style. If you vary widely from that style, you risk alienating folks who've come to know you and rely on you for specific data. Thus, if you build a blog around the idea of being an analytical expert in your field, don't ignore the latest release of industry figures only to chat about an emotional issue - deliver what your readers expect of you and crunch the numbers. This applies equally well to post frequency - if your blog regularly churns out 2 posts a day, having two weeks with only 4 posts is going to have an adverse impact on traffic. That's not to say you can't take a vacation, but you need to schedule it wisely and be prepared to lose RSS subscribers and regulars. It's not fair, but it's the truth. We lose visitors every time I attend an SES conference and drop to one post every two days (note - guest bloggers and time-release posts can help here, too).
  21. Build a Brand
    Possibly one of the most important aspects of all in blogging is brand-building. As Zefrank noted, to be a great brand, you need to be a brand that people want to associate themselves with and a brand that people feel they derive value from being a member. Exclusivity, insider jokes, emails with regulars, the occasional cat post and references to your previous experiences can be off putting for new readers, but they're solid gold for keeping your loyal base feeling good about their brand experience with you. Be careful to stick to your brand - once you have a definition that people like and are comfortable with, it's very hard to break that mold without severe repercussions. If you're building a new blog, or building a low-traffic one, I highly recommend writing down the goals of your brand and the attributes of its identity to help remind you as you write.
Best of luck to all you bloggers out there. It's an increasingly crowded field to play in, but these strategies should help to give you an edge over the competition. As always, if you've got additions or disagreements, I'd love to hear them.

p.s. Note to self - starting long blog entries at 11:30pm is not conducive to a good night's sleep. At least Angela got kicked off Project Runway tonight.

Source: SEOmoz Posted by to Content & Blogging

SEO tips for blogs hosted on Blogger

Blogs are the fastest growing class of websites on the internet. No longer the sole domain of teenagers and the love lorn, blogs are now an established form of internet communication.

The online business community has recently discovered the power of blogging, and as such are faced with raising the blog site’s ranking in the search engine results pages (SERPs). As a direct result of some of the blog characteristics, high search rankings are readily available for the careful blog writer.

Like any other website, blogs have techniques for search engine optimization (SEO), many of them the same as for traditional static websites, and many of them unique to blogs. Among the issues faced by some bloggers is the abundance of free blog hosting sites.

Not requiring any initial cash outlay, the free blog hosts have literally millions of blogs on their books. One of the most popular is the Google owned blog host Blogger.

Note that in this article, the capitalized word Blogger refers to the blog hosting company, while the lower case generic term blogger indicates the blog writer. Confusion between the two words will be avoided as much as possible.

Like all free web hosts, Blogger hosted blogs face unique optimization challenges. Unlike sites where the domain name is owned by the webmaster, free blog hosts maintain ownership of the blog. In fact, the blog name is a sub-domain of the blog host, making value from the blog URL a less powerful optimization tool.
Despite the limitations faced by a blog hosted by Google owned Blogger, there are many very powerful optimization techniques available to the blogger. As we will see, blogs have some optimization methods, that are only available to blogs in general, regardless of host.

When considering the optimization techniques to apply to blogs, the basics of fresh keyword rich content, theme relevance, incoming links, and link anchor text all apply to blogs. In that sense optimization for blogs is no different from other websites.

On the other hand, some additional methods and some restrictions in the choice of techniques are involved as well. The various restrictions are often a direct result of the placement of the blog on the free host.
In this case study, the free host is Blogger. These shortcomings must always be kept in mind, when considering the best course, to fully optimize your blog.

Free Blogger hosting for your blog

Blogger enables you to host your blog on their server for free. As a very simple use interface system, even a novice with absolutely no programming or blogging experience of any kind, can be fully operational in a matter of minutes. The procedure for starting a blog is very simple, and takes only minutes to complete.
The Blogger server offers the choice of having a free standing blog as a separate website, or the option of writing your daily posts on the Blogger interface, and file transfer them to your existing website via the built in FTP feature.

Blogger provides a choice of pre-written templates for the blog layout, but all of them are changeable to include different color combinations and page formats.

Blogger freely permits the use of third party add on features, including commenting systems, track back, visitor counters, RSS site feeds, and most scripts often seen incorporated into traditional websites.

Note that Blogger offers all of those necessary blogging functions, including a site feed through Atom, with the exception of track back, in its blogging service package. Other third party feeds can be freely added to the Blogger template. I use several on my blogs.

The user is under no obligation to use the Blogger supplied versions, however. The company agreement does require that the Blogger logo icon remain on all of the pages, however.

When choosing a URL for the blog, it will appear as or if you prefer, as making the blog URL a sub-domain of the Blogger system.

The main domain is indicated by the “ portion of the URL. With being a sub-domain, there are some unique, but not insurmountable challenges to optimization, as we shall see.

A Blogger user is not restricted in the choice of blog titles, and careful title and URL selection can help greatly in the optimization process. Many blogs suffer from having very poorly selected titles, that contain no relevance to the overall blog theme. Keep that in mind when selecting a title.

Keywords within the blog title and URL are very powerful in ranking well, with a blog component, especially as a sub-domain from the Blogger host.

After creating a blog title, and selecting a blog template to be customized later, the Blogger registration process is completed. A new blog writer is ready to begin writing blog columns, which are referred to as posts.

Optimization and SEO power of blogs

Contrary to what many people believe, Google does not give preference to blogs hosted on Blogger, despite Google’s ownership of the popular blog service.

As a result, bloggers using the Blogger hosting system are on even footing with bloggers using other free or paid blog hosting services, and with blogs hosted under an owned domain name, or as part of an owned domain website. The playing field for optimization is as level as possible for bloggers using a sub-domain of Blogger, and for other bloggers as well.

Blogs rank well in the search engines by their very nature. They are regularly updated with keyword rich content. Most blog writers stick to a main theme for their blogs making relevance easy. Because of the blog’s versatility, the blogger can add more themes to the blog and tie them together, enabling a blog to maintain several strong themes.

Blogs are also link magnets, mainly from other similarly themed blogs. It is not unusual for a blog to receive a Google PageRank 4 or 5 after being live on the internet for only one month. The theme relevant links are often placed right in blog posts, and contain powerful link anchor text.

One way inbound links to blogs are freely given by other bloggers as many blog writers are not concerned about search engine rankings. As a result, the competitive level of the sought after keywords is not as strong as its overall potential, based on sheer numbers of blogs.

Bloggers maintain large link lists, called blogrolls, that usually sit on the blog’s home page. The weakness of the blog link lists is their volume, providing less than optimal PageRank and link popularity passage, as it’s divided among large numbers of receiving blogs and websites.

What the blog link popularity lacks in amount of what is passed along, is made up for in theme relevance and quantity. Blog links are literally a volume business. Note that reciprocal blog links don’t appear to suffer any downgrading, as is often the case for static sites. Incoming links, including reciprocal links, are effective for blogs.

On page blog optimization techniques

Blogs are optimized using the same techniques as static websites. Keep in mind that a blog is simply another website. What works in the search engines for other sites will also work for optimizing a blog.

Blogger assists the blog writer by building in many optimization features, that enable a blog to compete in less competitive searches, even if no other optimization techniques are applied.

The blog title is important, and should be chosen carefully to reflect the topics and themes of the blog. Many blog titles are frivolous, and provide little search engine value. Including at least one important keyword in the title is recommended.

The title is important as it forms part of the URL sub-domain. Combining a keyword enriched title with the blog URL is often enough to compete for non-competitive searches.

As the regular posts are added to the blog, each one generates a unique page with its own URL. Since the blog title forms part of that URL, it’s important that it contain some keyword, as the blog title is at the front of the URL.

The individual page URL contains all of a short blog post headline, and most of some longer ones. For that reason, place the targeted keywords early in a blog post headline to ensure their conclusion. Blogger publishes the page URLs, with the headline words separated by dashes, in accordance with the Google preference for dashes over underscores.

The blog title tags are readily and easily changed in Blogger, to reflect any targeted keywords and phrases. Because the blog itself is a website sub-domain, altering the title tag is a very powerful option for any blogger to utilize.

The Blogger supplied templates are pre-written with h1, h2, h3, h4, h5, and h6 tags. The headings are placed in the heading tags automatically, providing an instant search engine advantage for the blog. The templates are fully CSS compatible and welcome both additional CSS and html coding.

Blogs are well crawled by the major and lesser known search engine spiders. Because the posts are so frequent, the spiders return to reindex the blog, on at least a daily basis.

By pinging the blog, which is notifying the specialized blog search engines and RSS aggregators of an update, the blog reaches a huge audience including media outlets. A good one stop multiple site pinger is Ping-O-Matic.

Three very powerful optimization tools are missing from Blogger templates, and would be very helpful in improving searches for Blogger hosted blogs.

One missing item is categories. Blogger users can’t place their posts into theme related categories. The ability of other blog hosts to provide categories gives those blogs a bit of a theme related SEO advantage. That is to say nothing of the benefit to the blog readers of neatly organized categories for related links.

Blogger doesn’t provide a related links feature that lets readers find additional posts on the same blog topic. Another benefit to readers, and to the search engines due to the loss of an internal link, is missed by Blogger.
A third issue is the lack of internal “tag” coding. Blogger users are required to write their own tag code for Technorati and other users of post tags for search. As embedded linked keywords, tags are also very powerful for creating themes in search engines.

There appears to be little, if any discrimination against Blogger and other free hosted blogs among the members of the media, and other blog RSS feed subscribers.

Link power of blogs

Much of the search engine optimization power of blogs is through their extensive linking networks. Blog owners are free and generous linkers. They link to other blogs permanently, usually from the high PageRank home page, and freely link to what they consider interesting blog posts.

Not only are posts linked frequently by other bloggers, but the on page link is often from a post to a post. As a bonus, the link is usually dripping with important keywords and phrases.

Links from other blogs tend to be very theme relevant in content, as bloggers link to articles, blog posts, and other blogs that are of interest to themselves and to their readership. One way incoming links are a very frequent event for bloggers.

Reciprocal blog links don’t appear to be discounted by Google or the other major search engines, as the exchanges are usually between theme related blogs. Blog owners should, however, exert some level of caution, regarding link exchanges with non-theme relevant blogs, as those incoming links might not receive full value.

Linking to and from Blogger is easy, and the template provides an unlimited sidebar area for the inclusion of html links, to other blogs and traditional websites. Links can also be coded within the posts themselves, right at the time of post composition, using simple embedded html conversions.

The Blogger posts are archived after a chosen time period of usually one week, into one month long archive sections. Those time frames are changeable in the Blogger settings, for longer or shorter durations.
The internal linking of the pages is precoded by Blogger, enabling PageRank link popularity, and link anchor text to pass freely from one page to another. The pre-written code can also be altered should the blogger prefer a different internal linking structure.


Hosting a blog on a free host like Google owned Blogger need not be a disadvantage to achieving high search engine rankings. Simply apply recommended standard SEO optimization techniques and the blog will do very well in the SERPs.

The Blogger supplied, and readily alterable templates contain many powerful optimization features by default, including h1 tags, CSS, and strong internal page linkage, to name just a few.

Be sure to keep in mind that the blog URL shows a sub-domain. Because of that limitation, care should be taken with the blog title, title tags, and the headlines given to the regular blog posts.

The power of the many keyword rich anchor text incoming links, from theme related blogs and websites, will go far towards reaching the top of the rankings.

The links are to be expected because of the regular posting of theme relevant content. Other bloggers will link naturally to the blog, with the highly potent one way link.

Be sure to add your own tag code for using those powerful search tools.

The blog combination of fresh keyword rich content and relevant incoming links will propel the blog, and a related website, to the top of the SERPs.
While it’s always a better policy to own your own blog domain, don’t be afraid of a free blog host, if you are short of cash.

Even a free hosted blog is highly powered in the search engines.
Wayne Hurlbert provides insigtful information about marketing, promotions, search engine optimization and public relations for websites and business blogs on the popular Blog Business World.
Check out Blog Business World for yourself.

Source: Webpronews

Sunday, July 17, 2011

Relationships Have More Value than Links

Link building is one of the essential components of a strong SEO campaign. The more quality, one-way links you have pointing to your site, the better trust factor your site has. Links also help drive targeted traffic through to your site, which in turn can increase your conversion rate. But I’ve seen a lot of site owners get so focused on getting links that they sacrifice their online reputation in order to get them. Link exchanges, paid links, links to splogs (spam blogs) and “bad” sites (pornography, gambling, alcohol) all detract from you online reputation and trust factor. Besides, the link is not the most important thing in itself.

Building a relationship has more long-term value than just getting the links

Let’s say you want to get a link to your site on a really popular industry blog. The blogger is a well-known and respected industry figure, with thousands of loyal readers. Having a link to your site positioned in front of their audience would be incredibly beneficial. But getting that link is by no means quick or easy. That blogger is not going to provide any outbound links to sites they don’t think provide value to their readers, otherwise their reputation will suffer.

To start building a relationship with that blogger, you have to become a regular reader and commenter on their posts. This shows that you are actively interested and engaged with the blog and blogger. If the blog accepts guest posts, you can submit a request to be a guest writer. Now you are contributing to the success of their blog. Being a featured guest writer is also a great way to get a few links to your site, as most bloggers allow guest writers to have an “About the Author” section.

As your relationship with the blogger develops, you might be able to get them to write a review about a new product your company recently launched. It’s important to note that you are asking them to write a review NOT an endorsement. No reputable blogger is going to stake their reputation on a bad product and call it a great one.

If you are looking for a promotional post, just announcing the launch of your product, then you can get a lot of exposure for your company (as that blog gets thousands of daily readers), but you don’t necessarily get the 3rd party endorsement that a review would provide.

Depending on what kind of relationship you develop with the blogger, you might also get used as a source for one of their posts. Being the subject of an interview is a great way to get quoted and build your own online reputation. Your quotes can even get re-quoted in other articles/blogs/news stories.

A strong blogger outreach program is a critical component of link building and social media marketing. Just getting the link is a start, but there is so much more long-term value when you develop a true business partnership with that blogger.

Writing by Nick Stamoulis